The Vision

"Luxury can be Filipino, and Filipino can be world-class."
— Jerick de Martin Dela Roca

We envision Atelier Dela Roca as a premier Filipino fashion brand recognized globally for merging cultural depth with world-class sophistication. From our home in Tayabas, we aspire to stand as a symbol of Filipino excellence — known for opulent designs, impeccable tailoring, and artistic integrity that transcend trends and generations.

The Man Behind the Atelier

Jerick de Martin Dela Roca is a self-made fashion designer whose passion for creativity began at a young age. Discovering his talent in fashion illustration early on, he steadily honed his craft through dedication and self-discipline.

He completed his fashion apprenticeship under a local designer in Malaysia — an experience that refined his technical expertise and broadened his creative perspective. From there, he carved his own path in the industry, earning recognition for his distinctive aesthetic and refined craftsmanship.

Jerick is an esteemed member of the Designers Circle Philippines, mentored by a well-known designer, and holds the distinction of being the fifth Filipino designer to board and affiliate with the ASEAN Fashion Designers Showcase, headquartered in Singapore. He is also an honorary member of the Skilled, Innovative, Creative Artists of the Philippines (Quezon Chapter).

As Owner of DelaRoca Clothing Designs and Executive Designer of Atelier Dela Roca, Jerick continues to create refined, timeless, and visionary pieces that celebrate heritage, innovation, and modern elegance.